Course curriculum

  1. 1

    • Understanding E-Commerce

    • The E-Comm Platforms

    • The Idea! What Will You Sell?

    • It’s Only An Idea Until You Do This One Thing

    • What If There Are Already A Ton of Ideas Like Mine?

    • Finding Your Target Customer

    • Boutiques vs. Brands

    • Choosing a Name

    • Brand Look & Feel

    • Store Options
  2. 2

    • Introduction to Start & Scale Manufacturing

    • Samples & Designing Your Prototype

    • Why Packaging Is Important

    • Finding a Manufacturer for Your Packaging

    • Finding A Global Manufacturer On Alibaba
  3. 3

    • Your Biggest Expense

    • Product Pricing

    • How Much Inventory/Stock Should I Order?

    • Product Quality

    • Legally Protecting Your Product and Brand

  4. 4

    • Build A Small Audience Market

    • Understanding Why People Buy Products

    • Creating Engaging Content

    • Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)

    • You’ve Got Your First Purchase, Now What

    • Coupons, Discounts, and Giveaways

    • Capturing Emails and Texts
  5. 5

    • What About Influencer Marketing?

    • Identifying The Right Influencers

    • Macro Vs. Micro Influencers, Influencers Have Weight, But It’s Not That Simple

    • Increasing the Effects of Influencer Marketing and Scaling Influencer Marketing
  6. 6

    • Launch Checklist

    • Shipping Checklist

    • Payment Processors Checklist

    • Customer Support Checklist

    • Legal Checklist
  7. 7

    • Advertising At Scale

    • Upsells/Cross Sells

    • Customer Reviews Social Proof

    • Fulfilling Orders At Scale